Do you need a QR code? More importantly, what are QR codes? They are Quick Response codes that can be read by smart phones, taking you directly to the website which the code links to. The code above is to our blog page. So if you’ve got the free app on your smart phone, you scan the code and you are taken directly there.
Scanning through the newspaper, there are QR codes for large retailers like Marks and Spencer, Honda, John Lewis, Sainsburys, the Carphone Warehouse – and now GBM Accounts! OK, I realise that this isn’t going to make a fundamental difference to our business, but it could for yours.
QR codes can be used on any marketing material – digital or not. The obvious places would be magazine adverts, promotional material such as mouse mats or coasters, even mailing letters. Anything that makes it easier for your customers to visit your website must be surely helpful.